A powerful set of tools for sharing, analyzing and visualizing your title's Apple TV performance with advanced metrics
Navigation: Click on Insights on the left-hand menu of your dashboard. Select Apple TV from the drop-down menu. NOTE: Loading Apple TV Insights will restart any video currently uploading in your dashboard. Wait until your upload is complete to click Future Today Insights.
Page Contents
Please note that, like any other earnings or performance reports furnished to you, Apple TV reporting data is confidential and sharing your reporting data publicly can result in removal from Apple TV and potential legal action.
Overview
For Pro and Plus subscribers we've added data from Apple TV to Insights, giving you deeper visibility into how your titles are consumed.
With this update, you can now track detailed performance metrics for Apple TV. The new analytics include:
- Net units over time – Track daily purchase/rentals and identify growth trends in audience engagement
- Top Titles – Discover which movies and shows resonate most with viewers based on watch counts
- Quality – Track whether your movie or show is being watched in SD, HD or 4k
- Offer (Consumption) Type – Track whether the majority of your viewers are renting or purchasing your movie or show.
- Top Locations – Pinpoint geographic areas where your content performs strongest. For major markets such as the US, this can be broken down to the city.
- Top Order Types - see pre-order stats of your viewers
Apple TV Insights data is updated regularly.
Chart
The chart displays key performance metrics over time.
The metrics at the top of the chart shows the totals across the selected time period. Click a metric to show it on the chart and all panels below.
Metrics
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Units: The net number of units your title has been purchased/rented.
Please note that revenue reported may not always align with Insights data, as some transactions are processed with a delay by Apple and attributed to the following month’s totals.
Select the Time Period
Using the dropdown in the top right, you can select a time period between 30 days and 12 weeks. The chart will update accordingly, showing per-day or per-week slices horizontally. Selecting your time period will apply to the chard and all panels below.
Panels
A set of panels segment the metrics to provide additional insights. The panels initially show the top segments. Clicking the expanding arrows in the bottom corner will show all possible values and allow you to search.
You can download a CSV of the data from any panel by clicking the download icon in the bottom left.
Filter
Selecting any entry within a panel applies it as a filter for the chart and all panels. This is an easy way to filter your data. The filter is added to the top of the chart, listing all current filters. You can deselect any filter at the top of the Chart to remove your filter.
The Panels in Detail
Top Titles
Breaks out the selected metric across your catalog, showing how different titles rank. Clicking on a title applies a filter to view only that title’s performance.
Quality
See how your content was watched across different resolutions—SD, HD, or 4K.
Offer (Consumption) Type
See whether viewers are buying or purchasing your content.
Top Locations
See which country your content was viewed in.
Top States/Provinces
Where applicable, see which state or province your content was viewed in.
Top Cities
Where applicable, see which city your content was viewed in.
Top Genres
See a breakdown by Apple TV assigned title genre.
Top Order Types
See how many units were pre orders.
Please note: all the above panels could have negative units. These indicate returns or cancelations of pre-orders.
Order status
See a breakdown by order status. Possible order statuses are:
- Bought - a unit that was purchased or rented after the release date
- Ordered - a unit that was purchased or rented before the release date (i.e. a pre-order)
- Returned - a returned of a unit that was purchased or rented after the release date
- Canceled - a canceled pre-order