---
title: "Insights: Apple TV"
description: A powerful set of tools for sharing, analyzing and visualizing your title's Apple TV performance with advanced metrics
---
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# Insights: Apple TV
## A powerful set of tools for sharing, analyzing and visualizing your title's Apple TV performance with advanced metrics
Apple TV Insights gives you a detailed, visual breakdown of how your titles are performing on Apple TV, so you can see what's working, where your audience is watching, and how to make smarter decisions about your catalog. Apple TV Insights are currently only available for [Premium and Premium Plus Plan Subscribers](https://help.filmhub.com/plans?hsLang=en).
**How to find it:**
1. Navigate to your **Dashboard**
2. Click **Insights** in the left-hand menu of your dashboard.
3. Select **Apple TV** from the drop-down menu.
### Page Contents
- [Overview](https://help.filmhub.com/apple-tv-insights#overview)
- [Chart](https://help.filmhub.com/apple-tv-insights#chart)
- [Panels and Filters](https://help.filmhub.com/apple-tv-insights#panels)
- [The Panels in Detail](https://help.filmhub.com/apple-tv-insights#panel-details)
- [Estimates vs. Final Statements](https://help.filmhub.com/apple-tv-insights#estimates-vs-final)
- [Frequently Asked Questions](https://help.filmhub.com/apple-tv-insights#faqs)
**Please note that, like any other earnings or performance reports furnished to you, Apple TV reporting data is confidential and sharing your reporting data publicly can result in removal from Apple TV and potential legal action.**
### Overview
Apple TV data is built into Insights, giving you deeper visibility into how your titles are consumed. Use these insights to:
- **Track net units** over time to identify growth trends in daily purchase and rental activity
- **Identify your top-performing titles**
- **See viewing quality** to track whether your content is being watched in SD, HD, or 4K
- **Understand consumption behavior** to see whether the majority of your viewers are renting or purchasing your title
- **See your strongest-performing geographic markets**, broken down to the city level for major markets like the US
- **Track pre-order activity**
Apple TV Insights data is updated regularly as we receive them directly from the channel.
### Chart
The chart displays key performance metrics over time.
**Metrics at the top of the chart** show your total views for the selected time period. You can select to view data from the last 30 days.
#### Available Metrics
- **Units**: The net number of units your title has been purchased/rented. \*\*\*\*
Please note that revenue reported may not always align with Insights data, as some transactions are processed with a delay by Apple and attributed to the following month’s totals.
**Selecting a time Period**
Use the dropdown in the top right to choose a range between 30 days, 12 weeks, or 12 months. The chart will update to show per-day or per-week breakdowns depending on the range you pick. This selection applies to the chart and every panel below it, so you're always looking at a consistent window of data.
.png?width=192&height=211&name=image%20(34).png)
### Panels
Below the chart, a set of panels break your metrics down into more specific segments, like title, platform, brand, and content type.
- Panels initially show your **top performing segments** for that category.
- Click the expand arrow in the bottom corner of any panel to see **all values** and search within them.
- Click the **download icon** in the bottom left of any panel to export that panel's data as a CSV.
.png?width=670&height=303&name=image%20(35).png)
#### Filter
Click any entry within a panel to apply it as a filter for the chart and all panels. This is an easy way to filter your data. The filter is added to the top of the chart, listing all current filters. You can deselect any filter at the top of the Chart to remove your filter and reset the view.
### The Panels in Detail
#### **Top Titles**
Breaks down your selected metric across your catalog, so you can see how individual titles stack up against each other. Click a title to filter the whole page down to just that title's performance.
#### **Quality**
See how your content was watched across different resolutions (SD, HD, or 4K).
#### **Offer (Consumption) Type**
See whether viewers are buying or purchasing your content.
#### **Top Locations**
See which country your content was viewed in.
#### Top States/Provinces
Where applicable, see which state or province your content was viewed in.
#### Top Cities
Where applicable, see which city your content was viewed in.
#### Top Genres
See a breakdown by Apple TV assigned title genre.
#### Top Order Types
See how many units were pre orders.
*Please note: All the above panels could have negative units. These indicate returns or cancelations of pre-orders.*
#### **Order status**
See a breakdown by order status. Possible order statuses are:
- **Bought** - a unit that was purchased or rented after the release date
- **Ordered** - a unit that was purchased or rented before the release date (i.e. a pre-order)
- **Returned** - a returned of a unit that was purchased or rented after the release date
- **Canceled** - a canceled pre-order
*This panel will show all units as positive. However, a returned or canceled order will contribute negatively to the units metric and all other panels.*
### Estimates vs. Final Statements
Apple TV continuously provides estimated data, subject to adjustments and updates over time. These estimates are not actual earnings. To find your estimated earnings or final payouts, refer to the Performance and Statement Pages. Learn more at [Schedule: Channel Performance & Payment Timelines.](https://help.filmhub.com/en/articles/8365616-schedule-channel-payment-timelines?hsLang=en)
### Frequently Asked Questions
**Why don't my Apple TV Insights numbers match my final statement?**
Insights data is made up of continuously updated estimated units, not actual earnings. Final statements will always be reflected in your Statements tab. Learn more about [Statements](https://help.filmhub.com/statements-transactions-and-transfers?hsLang=en).
**Why don't my Insights numbers match my actual revenue?**
Some Apple TV transactions are processed with a delay and get attributed to the following month's totals rather than the month they occurred in. Some variance between Insights and your statements is expected.
**How often is the data updated?**
Apple TV Insights data is updated regularly. Because it's estimate-based, small fluctuations between updates are normal and don't necessarily indicate an error.
**Can I export my data?**
Yes. Click the download icon in the bottom left of any panel to export that panel's data as a CSV.
**Why can't I see all my titles/locations/genres in a panel?**
Panels initially display only your top segments. Click the expand arrow in the bottom corner of any panel to view and search the full list.
**Why does a panel show negative units?**
Negative units indicate returns or canceled pre-orders. This applies to all panels except Order Status, which always shows units as positive but still reflects returns and cancellations negatively in your overall Units metric.
**What's the difference between "Bought" and "Ordered" in the Order Status panel?**
"Bought" means the unit was purchased or rented after the title's release date. "Ordered" means it was purchased or rented before release, in other words, a pre-order.
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