AppleTV Marketing Guidelines

How to market your AppleTV title and when permission is required

Apple requires that you follow the marketing guidelines laid out in their guide. Please read through thoroughly. 


2 Key Takeaways: 

  • You are required to use Apple's "Get it on AppleTV" or "Watch it on AppleTV" designed assets. They are downloadable here
  • Most digital marketing campaigns do not need to seek permission from AppleTV. You will need to reach out to Apple for approval if your campaign includes: 
    • TV or print media
    • Any high-visibility marketing format
    • Custom photography or video in which Apple products appear

If these guidelines are not followed, Apple may remove your title.

🚨 Reminder: It is against Filmhub's Terms of Service to reach out to Channels directly. If you reach out to Tubi (other than sharing your assets with social@tubi.tv for approval prior to posting, as mentioned above), they may remove your title. Channels rely on their distributor partners to handle interactions with producers.

For Distribution Pro clients: Please reach out to your dedicated acquisitions executive for any assistance with AppleTV or any other channel. If you are not a member of the Distribution Plus or Pro plans and would like to join, upgrade your account within your Dashboard.