How Filmhub Markets Your Title
Keju Luo avatar
Written by Keju Luo
Updated over a week ago

Filmhub's sales team is in constant contact with streaming channels to market your titles. Our goal is to get as many titles on each Streaming Channel as possible.  For clarity, we do not market your title directly to consumers. Marketing to consumers is done by Channels and you, the filmmaker. We do have external resources available to help you market though!

Analyzing your Title

  • When your title goes through QC, our algorithms and team analyze your titles for details such as genre, cast, themes, and topics.  We then use this data to pair your title(s) with the right Channel Buyers based on their curation preferences to review your title(s). 

Channel Buyers & How Filmhub Markets to Them

  • Channel Buyers review watchlists of titles sent to them by Filmhub sales teams and these watchlists are reviewed generally in live meetings - Some occur weekly, some monthly, some quarterly.   These watchlists are generated for Channel Buyers based on a title's Popularity Ranking* and similarity to other Filmhub titles that have performed well on a Channel. We use many pieces of data to rank similarities such as Genre, Tags, Synopsis, Text Track Words, Artwork, etc.

  • We often utilize data from how your title is performing on other channels to prove to a streaming channel that they should take on your title.

  • Themed watchlists are also created based upon Channel Requests such as "Black Cinema", "LGBTQ+ Films", "Aliens", and "POV Horror", "Christmas Movies", "January New Releases", etc.

  • Channel Buyers may also search our catalog using search tools that we provide them and select on their own schedule.

  • Filmmakers cannot pick and choose which channels review their titles. We have data and trained teams that do that work for you! You can choose which ones we cannot distribute via Managed Rights.

  • There is no guarantee when a Channel will Select your title. Titles perform at different times on Filmhub. Some perform right away, some perform well after a few months or even years in some instances.

  • New channels are constantly added to Filmhub, so don't be worried if you don't see many channels selecting your title at first.  

*A Few Notes On Popularity Ranking

Filmmakers often ask how they can increase the likelihood that a Channel will select their film. Titles that are high in Filmhub's Popularity Ranking are more likely to get selected by Channels. Also, titles with strong artwork and high production value are more likely to be selected. Need some new artwork? We can help with that.

One of the most important factors in Popularity Ranking is a title's revenue generated on Filmhub. Filmhub relies on revenue data of how your title has performed vs. other titles in our Catalog. Popularity Ranking also takes into account other details such as festival awards and selections, IMDb Rankings, actors/actresses, and the number of times ordered by Channels.

Your popularity ranking can also increase for a given Channel based on your other title's performance on that channel. For instance - if you have 2 titles that have done well on Amazon & IMDb TV (owned by Amazon), you're more likely to have your other titles rise in Watchlists that Amazon/IMDb TV reviews. So if your film is selected and delivered to a Channel it's very important that you promote it on that Channel so we can see that there is an audience for your title and it should be marketed further to other Channels and the Channel that your delivered title is performing well on.

This means if you choose to use other methods to deliver to some Channels, it can hurt your overall performance on Filmhub. The more revenue you generate on Filmhub, the more likely you are to get selected by other Channels. So for instance, when content owners choose to self distribute on Amazon, it can greatly hurt their future earning potential on Filmhub since we don't have the extra data in our system increasing the title's Popularity Ranking.

A title's popularity ranking also contributes to how likely it is to be added to a watchlist. For instance: If a channel requests the top 20 "POV Horror" titles to review and your title is 25, they will likely not review it.

See Delivery to Channels for what happens once a channel selects your title

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