Content & Assets

Recommendations to make your content more sellable

Keju Luo avatar
Written by Keju Luo
Updated over a week ago


In this guide:

  • Overview

  • Offensive Content

  • Trailers

  • Production Quality

  • Artwork

  • Total Runtime


Here are some additional recommendations based on the policies of our Channel partners. Following these recommendations will minimize the chance of your content being rejected by the Channels for violations of their policies.

Note that, unlike our Content Policies, we accept content violating any of these recommendations - doing so just lowers your chances of being picked up.

Any or all these "rules" can, of course, be intentionally broken for creative reasons. We love that, but Channel buyers might misunderstand. They might not look beyond the first, maybe misleading impression.

In this case, provide the context in the metadata - for example, in the description - to help the buyers understand your vision and increase your title's chance of being selected.

Offensive content

Your content may be rejected by the Channels for being offensive. The standards vary from channel to channel and certain types of content may have greater leeway.

In general, when you have elements such as sex, nudity, violence, drug use and vulgar language in your work, be thoughtful, and keep in mind what audience your content is made for. Always provide accurate rating information when you submit your content.


You'd be surprised how many filmmakers submit poor trailers or even no trailers. If you want your film to be seen as professional, cut a solid trailer. It will go a long way. Many Channels require trailers. Also - if a customer wants to decide if they are going to watch your title or not and you don't have a trailer, it's pretty hard to convince someone to watch your title based on artwork and description alone.

Production Quality

Good production quality generally means a "professional" look, usually judged by picture definition, color and contrast, camera angles and movements, stability and focus, lighting, set decoration, editing, visual effects, audio clarity, etc. Note that this is independent of technical video specs (refer to our specs) - you could export a clip shot with your phone in 4k ProRes, but doing that doesn't improve its production quality.

We support creators with minimum resources and cherish the DIY spirit, and we understand how production quality assessment can be subjective. We ourselves don't judge. However, most channels still won't consider content that appears to be "amateurish" based on their standards. In general, you should make good use of your resources - there are ways to make a zero-budget film look (and sound) like a million-dollar budget.

Sometimes, a "low fi", "video" or "amateur" look and feel is desired for creative purposes. In this case, provide the context in the metadata so the channels don't misjudge your content - see above into these "rules".


The number 1 thing Channels look at is your artwork. If you don't have professional-looking artwork, you are not likely to get selected by channel, and even if your artwork is ok looking and you do get selected by a streaming channel, the consumer isn't likely to select your artwork when you’re sitting next to a beautifully designed Indiana Jones artwork. If you spend money on anything - spend it on professional artwork. If you need some help we can create artwork for you.

Total Runtime

Filmhub accepts all lengths of content that exceed 2 minutes. We love shorts! Some channels do have minimum run times they accept. Particularly AVOD channels, as they typically can't monetize content as well. Most AVOD channels have minimum total run times between 20 to 40 minutes.

If you are trying to convert a short-form web series, we highly recommend turning it into a movie or show with episodes at least 20 minutes long to make it more sellable.

Finally, please note that meeting all these guidelines does not guarantee that all or any of the channels will pick up your content. After passing QC, Filmhub markets your title to the relevant Channels.

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